About


My mission is simple: to pump up the lives of artists, entrepreneurs, and brands by providing them with the tools, inspiration, and visibility they need to succeed.

About Anissa Sutton

Anissa Sutton is a dynamic entrepreneur, branding expert, singer, and consultant with a rich background in creative strategy. Her journey began in France as a singer, where her passion for music and the arts took root.


Anissa Boudjaoui Sutton founded Pump It Up Magazine in 2013. She is the Founder and Editor-in-Chief of the magazine, which started as an online publication and later expanded to include digital and print editions and Podcast. Born and raised in France, Anissa has a background in music and entrepreneurship, having previously created other publications such as Music Umbrella Magazine and Delit Music Magazine.


Now, she brings a unique cultural perspective and a keen eye for branding to her work. Happily married and living in the USA with her husband, legendary Motown producer and music business executive Michael B. Sutton—known for his work with Michael Jackson, Pat Boone's labels, and many other industry icons—Anissa continues to make a significant impact in the entertainment world. As the Founder & CEO of Editions L.A. and Pump It Up Magazine, she is dedicated to empowering artists and brands through innovative marketing and publishing solutions.


Anissa is also a book publisher and founder of www.bilingualbookstore.com, a platform dedicated to multilingual books and educational resources. In addition to her publishing ventures, she is a highly sought-after consultant in branding, marketing, and publishing, providing expert guidance through Editions L.A.


Together, Anissa and Michael run their own label, The Sound of LA, and the consulting platform www.YourMusicConsultant.com, where they lead a thriving indie music scene. Her holistic approach focuses on long-term growth and sustainability, making her a sought-after consultant in the industry.

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